Prioritize your Exceptional Capabilities

Unless your company is a wedding band, you’re better off focusing where you have exceptional capabilities 🎯, and not trying to do mediocre covers in every genre.

Bands work when they build a world around a distinctive sound that they create 🎸

As a founder, your role is the same: Figure out what product/service you’re uniquely able to deliver, and invest everything there.

You’re not after a balanced scorecard. And you want potential competitors to realize they’d just be wasting everyone’s time in copying you 🌟